The rumor that Snapchat has agreed to reverse their recent update is false.  A tweet claimed that the company came to an agreement to ditch the v10.25.2 update went viral on February 15, receiving more than 8,000 likes.

TechCrunch reports that Evan Spiegel, Snapchat’s CEO is here to stay.  He explains that user complaints validate the app’s redesign.  The company has accomplished its mission to separate communication and broadcasting on the app and doesn’t care how its users feel.

People love complaining before accepting change but this seems serious.  Snapchat is competing with some of the most powerful companies in the world so its users have multiple choices.

It’s all about what have you done for me lately in the land of social media.  Right now, Instagram is winning that game.  On Valentine’s Day, Kanye West posted numerous pics of couples and sent Kim Kardashian some love.  No one was worried about Snapchat.  This is proof that users will follow the action.  When all the news about Snapchat is negative, they’ll most likely stop using the app.

Kanye West didn’t have an Instagram account for years and then decided to create one.  This is additional proof that the world os social media changes on a consistent basis.  Cardi B has spoken out against having a Snapchat account because of privacy issues.  Celebrities are choosing not to use Snapchat and the company is losing its loyal users.

Snapchat Is Sharing Analytics

Snapchat recently took a big step in the right direction.  The company announced that they’re giving celebrities and social media influencers access to analytics.  This enables potential partners to review data on how their content is performing on Snapchat.

What do you think about Snapchat refusing to reverse their update? Share your thoughts in the comment section below.