Snapchat is not bringing back the best friends feature. The feature causes too many problems now that businesses and celebrities love Snapchat. Dishonest users aka cheaters also complained about the feature ruining their relationships. Snapchat is no longer the private app it used to be and bringing back the best friends feature would make things worse.
Snapchat is getting a facelift
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| Snapchat Best Friends Coming Back? |
The tweet above is from 2015. As you know, the company broke that promise and we’ll most likely never see the best friend feature again.
Snapchat’s Chief Executive, Evan Spiegel recently made a new promise, explaining that the company would implement a redesign to make it easier for users to discover content. He admits that the redesign will disrupt short-term business but the company is willing to take the risk for potential long-term benefits.
Push me to the edge, all my friends are out together and posting on Snapchat but didn’t care to invite me— ASIA (@asialbx) November 8, 2017
As Snapchat looks to increase earnings, the company is ignoring its core users and that will hurt them in the long run. The users who fell in love with Snapchat are younger and are not complaining about the app being difficult to use. Instead, younger users want the company to bring back features like best friends but Snapchat is ignoring their wishes.
Jam out with our #Empire @Snapchat lens! Add us here: https://t.co/lFBBtTC35h 🎤💋 pic.twitter.com/v4G8pds6wq— Empire (@EmpireFOX) March 30, 2016
Snapchat should look to acquire another company to expand its reach. If too many changes are made, the company will lose its core group of loyal users. Should Snapchat look to merge with LinkedIn?
Do you think Snapchat should bring back the best friends feature? Share your thoughts in the comment section below.